Discovery and demand review
Business goals, audience, geography, offer, competitors and the search behaviour relevant to the launch.
Google Ads set-up
A launch built on clear foundations.
We prepare account structure, targeting, advertising copy and measurement around the business objective, target market and available budget.
Scope
What the work can include.
Measurement plan
Agreed primary and secondary actions, analytics requirements and checks for the available conversion data.
Campaign architecture
Campaign and ad-group logic, keyword themes, exclusions, audience considerations and budget structure.
Advertising materials
Professional advertising copy, extensions and a plan for any required creative or product-feed assets.
Launch checks
Settings, destinations, tracking, policy considerations and account-level safeguards reviewed before activation.
Early learning plan
A clear view of the first questions to answer once sufficient campaign data becomes available.
Decision framework
Questions before settings.
The purpose of set-up is not simply to activate campaigns. It is to create an account that can produce interpretable evidence and be managed responsibly.
- 01What is a commercially meaningful conversion?
- 02Which demand is relevant enough to pay for?
- 03How should budget be distributed at launch?
- 04What must be measured before optimisation begins?
Start a conversation
Let us discuss how to improveyour advertising.
Tell us about your business, current campaigns and priorities. We will review the context and suggest a suitable way to work together.