Merchant Center foundations
Account readiness, policy considerations, product destinations and the relationship between the store and product data.
Ecommerce advertising
Product advertising with commercial context.
We connect product data, campaign structure and ecommerce measurement so decisions can reflect more than clicks and top-line revenue.
Scope
What the work can include.
Product-feed review
Titles, descriptions, categories, identifiers, availability and other fields that influence product matching and clarity.
Shopping structure
Campaign and product-group logic based on catalogue shape, margins, priorities, stock and available demand.
Performance Max planning
Asset-group and feed considerations, audience signals, brand controls and the quality of conversion inputs.
Ecommerce measurement
Purchase values, revenue quality, returns context and the limits of platform-reported ROAS.
Product-level optimisation
Using performance and business data to identify where budget, exclusions or catalogue work may be most useful.
Decision framework
Questions before settings.
Ecommerce advertising works best when media data is considered alongside the catalogue and product economics. Revenue alone does not explain whether growth is healthy.
- 01Which products can support paid acquisition?
- 02Can revenue and purchase data be interpreted reliably?
- 03How should stock, margins and priorities affect structure?
- 04Where does the feed need improvement before more spend?
Start a conversation
Let us discuss how to improveyour advertising.
Tell us about your business, current campaigns and priorities. We will review the context and suggest a suitable way to work together.