Commercial context first
Platform metrics are interpreted in relation to the offer, customer value, sales process and operational reality.
About Searchcraft Media
Independent paid-search thinking.
Searchcraft Media is the agency identity used by GLOBAL DIGITAL LTD for Google Ads strategy, campaign management, account audits and related measurement work.
Google and Google Ads are trademarks of Google LLC. Searchcraft Media and GLOBAL DIGITAL LTD are independent and are not affiliated with Google LLC.Working principles
A professional relationship built on clarity.
Evidence over activity
We prioritise work that addresses a clear question or account limitation rather than generating a long list of changes.
Direct communication
Recommendations include the reasoning, the limitations of the available data and the practical next step.
Responsible expectations
We do not promise guaranteed lead volumes, rankings, returns or privileged relationships with Google.
Specialisation
Focused on Google Ads and the evidence around it.
The work covers campaign foundations, ongoing optimisation, independent audits, ecommerce and app advertising, conversion measurement and research into search demand and market messages.
Legal information
The company behind the agency.
- Legal name
- GLOBAL DIGITAL LTD
- Company number
- 17336929
- Jurisdiction
- Registered in England and Wales
- Registered office
- 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
The registered office is shown for statutory and correspondence purposes. No visitor reception hours are stated or implied.
A strategy shaped around the business modelNo universal campaign templatesClose attention to traffic qualityMeasurement considered from the outset
Start a conversation
Let us discuss how to improveyour advertising.
Tell us about your business, current campaigns and priorities. We will review the context and suggest a suitable way to work together.