Case studies

Performance evidence needs permission and context.

We will publish case studies only when the underlying information has been checked, the commercial context can be explained and the relevant client has approved publication.

Case-study library

Materials pending approval.

Case studies will be added after source data, wording, brand use and publication permissions have been agreed. No placeholder companies, logos, testimonials, budgets, ROAS figures or growth percentages are presented as real.

Publication framework

What a future case study will explain.

A credible case study should make it possible to understand what changed, how the result was defined and which limitations still apply.

  1. 01Business category and market context
  2. 02Commercial objective
  3. 03Advertising channel and scope
  4. 04Working period
  5. 05Approved budget context
  6. 06Conversion definition and volume
  7. 07Cost per agreed conversion
  8. 08Change in the relevant result
  9. 09Work completed and material limitations

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