Independent Google Ads agency
Google Ads built formeasurable decisions.
We plan, build and optimise advertising with close attention to acquisition cost, traffic quality, conversion data and the wider commercial objective.
Transparent analyticsIndividual strategyRegular optimisationClear reporting
Illustrative viewDecision dashboard
Demonstration only- Search-term qualityReview
- Website behaviourConnect
- CRM outcomesWhere available
Services
Specialist support across thecampaign lifecycle.
From account foundations to ongoing management, the work is scoped around the business rather than a fixed package of platform activity.
Google Ads set-up
A considered account structure, measurement plan and launch built around your market, budget and commercial priorities.
Explore the serviceCampaign management
Ongoing search-term analysis, testing, budget control and optimisation with clear reasons behind every material change.
Explore the serviceGoogle Ads audit
An independent review of account structure, conversion tracking, traffic quality, bidding and budget allocation.
Explore the servicePerformance Max
Careful campaign design, audience signals, asset planning and data-quality checks across Google's automated inventory.
Explore the serviceEcommerce advertising
Merchant Center, product feeds, Shopping campaigns and ecommerce measurement designed around product economics.
Explore the serviceApp advertising
Campaign planning for app installs and meaningful in-app actions, supported by an appropriate measurement framework.
Explore the serviceAnalytics and conversions
Google Analytics and Tag Manager planning for leads, calls, purchases and other agreed business actions.
Explore the serviceWhy Searchcraft
Account craft withbusiness context.
We keep the work direct, measurable and understandable. There are no invented partner claims, opaque activity lists or universal formulas.
About the agencyA strategy shaped around the business model
No universal campaign templates
Close attention to traffic quality
Measurement considered from the outset
Regular, evidence-led optimisation
Direct and transparent communication
Reporting designed for business decisions
Commercial efficiency kept in view
How we work
A visible process,not a black box.
Each stage produces a clear decision or deliverable. The platform settings come after the commercial questions.
- 01
Understand the business
We study the offer, audience, markets, competitors and current acquisition picture.
- 02
Audit the foundations
We review the account, website journey, analytics and conversion tracking before recommending spend.
- 03
Prepare the strategy
We define channels, structure, priorities, budget logic and the measures that will guide decisions.
- 04
Build and launch
We prepare keywords, audiences, advertising copy, assets and campaign settings, then complete launch checks.
- 05
Optimise deliberately
We analyse results, remove unhelpful traffic, test messages and adjust bids and budgets where evidence supports it.
- 06
Report and scale
We explain the result, the decisions made and the conditions under which further investment may be sensible.
Measurement
Reporting should support a decision.
Depending on the business and available integrations, we consider conversion volume and cost, lead quality, customer acquisition cost, revenue, ROAS, website behaviour and CRM outcomes.
Dashboard elements on this website are illustrative and contain no client data.Illustrative viewDecision dashboard
Demonstration only- Search-term qualityReview
- Website behaviourConnect
- CRM outcomesWhere available
Ways to work together
A format matched tothe current need.
Fees are quoted after the scope is understood. Advertising spend is paid separately and directly through the relevant advertising account.
One-off set-up
For businesses that need campaigns professionally planned, built and prepared for launch.
Request a proposalMonthly management
For teams that need continuing optimisation, budget oversight, testing and regular reporting.
Request a proposalAudit and consultation
For businesses that want an independent account review and a prioritised improvement plan.
Request a proposalCase studies
Evidence deserves context.
Case studies will be added after the underlying materials, commercial context and publication permissions have been approved. We do not publish invented brands, budgets, testimonials or performance claims.
View the case-study framework01What advertising budget do you work with?+
We assess fit in context rather than imposing a universal threshold. Market size, conversion value, sales cycle and the amount of usable demand all matter. We will say clearly if the available budget is unlikely to support a meaningful test.
02How long does it take to launch a campaign?+
Timing depends on account access, tracking readiness, campaign scope and the availability of approved advertising materials. After an initial review, we provide a practical launch plan rather than a generic promise.
03Can you audit an existing Google Ads account?+
Yes. The audit can cover campaign structure, search terms, bidding, conversion actions, audience settings, budgets, advertising copy and the quality of the available measurement.
04Do you work across international markets?+
Yes, where the business can support appropriate market research, localisation and measurement. We do not assume that one campaign structure or message will work equally well in every country.
05How do you assess advertising performance?+
We agree the relevant measures before making decisions. Depending on the business, these may include conversion volume and cost, lead quality, customer acquisition cost, revenue, ROAS and CRM outcomes.
06Do you provide reports?+
Yes. Reporting is designed to make spend, outcomes, material changes and next priorities understandable. We avoid reporting activity without explaining its commercial relevance.
07Can you set up analytics and conversion tracking?+
We can plan and configure measurement using tools such as Google Analytics and Google Tag Manager, subject to the website, consent requirements and access available.
08Can you guarantee a specific number of leads?+
No responsible agency can guarantee a fixed result from media alone. Outcomes also depend on demand, competition, budget, the offer, pricing, the website and sales follow-up. Our commitment is to disciplined work, transparent measurement and evidence-led decisions.
09What do you need from us to begin?+
Usually we need a clear business objective, access to relevant advertising and analytics accounts, information about the offer and margins, target markets, existing creative materials and an informed point of contact.
Start a conversation
Let us discuss how to improveyour advertising.
Tell us about your business, current campaigns and priorities. We will review the context and suggest a suitable way to work together.